Month: February 2026

Audio Creative Best Practice: Brand Early And Often What to do when your clients says their ads aren’t generating store visits, phone calls, or web site traffic? Most often, creative is the issue and your campaign is failing to “brand early and often.” Advertising creates memories and memories generate sales; Clicks don’t generate sales Jon…

Q3 2025 Edison “Share Of Ear”: AM/FM Radio Dominates Ad-Supported Audio Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. The study, in its eleventh year, surveys 4,000 Americans annually to measure daily reach and time spent for all forms of audio. AM/FM radio dominates ad-supported…