Month: November 2024

  • November 2024 Local Sales Insight

    November 2024 Local Sales Insight

    AM/FM Radio Is The Sales Engine Of The Home Improvement Category Audio listeners are the engine of home improvement sales and reveal media strategies that can optimize impact. Big audio users are massive home improvement shoppers A recent study conducted by MARU/Matchbox examined home improvement shopping behavior among heavy AM/FM radio listeners and heavy TV…