Nielsen: AM/FM Radio Expands Its Ratings Lead Over TV
Nielsen’s just released Comparable Metrics from Q3 2023 reveals some stunning findings about the relationship between AM/FM radio and TV ratings across major demos.
Among persons 18-34, AM/FM radio has surpassed TV in average audience by +66%
In 2018, AM/FM radio had an average audience 80% of the size of TV’s among persons 18-34. According to Nielsen’s latest Comparable Metrics from Q3 2023, AM/FM radio’s average audience is +66% greater than TV among persons 18-34.
Among persons 18-49, AM/FM radio has pulled away from TV with a +12% average audience advantage
In 2018, AM/FM radio’s 18-49 average audience was 63% the size of live and time-shifted TV. Things have changed quickly.
A year ago, AM/FM radio beat TV by 3% in average audience. Now, Nielsen’s Q3 2023 Comparable Metrics reveals AM/FM radio’s persons 18-49 average audience is +12% greater than television. AM/FM radio’s ratings advantage over TV keeps growing.
Among persons 25-54, AM/FM radio is closing in on TV
Among persons 25-54, AM/FM radio’s average audience is now 88% that of TV’s, growing steadily since 2018 when AM/FM radio’s average audience was 55% of TV’s. Based on current trends, AM/FM radio will soon overtake TV among 25-54s.