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April 2024 Local Sales Insight
Nielsen: AM/FM Radio Expands Its Ratings Lead Over TV Nielsen’s just released Comparable Metrics from Q3 2023 reveals some stunning findings about the relationship between AM/FM radio and TV ratings across major demos. Among persons 18-34, AM/FM radio has surpassed TV in average audience by +66% In 2018, AM/FM radio had an average audience 80%…
