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September 2023 Local Sales Insight
Lumen: Audio Ads Outperform Video For Attention And Brand Recall, Dentsu Carat Study Reveals Dentsu Carat, one of the world’s largest media agencies whose clients include P&G, General Motors, and Microsoft, recently released a historic, first-ever study of media attentiveness that compared podcasts and AM/FM radio ads with all manner of visual ads. The Advertising Research…
