“No one is listening to radio, because no one’s driving and everyone’s at home watching TV”
Do you have advertisers who are saying this? Here is brand new data your sellers can use to help overcome this myth.
Last week, Nielsen revealed American AM/FM radio retained 96% of its prior month’s reach in the March 2020 Portable People Meter Survey. Defying perceptions, 62% of all AM/FM radio listening in the last week of March occurred out of home.
Westwood One surveyed 1,154 listeners March 31 through April 8, 2020 in a study that spanned the country in markets large and small. Here is what we found:
60% of heavy AM/FM radio listeners who normally work outside the home are still commuting to work!
Many were stunned last week when Nielsen revealed that out of home continues to be AM/FM radio’s dominant location of listening. The Westwood One study explains why:
- Of those who normally work outside the home, 47% are still commuting to work.
- Among heavy AM/FM radio listeners who usually work out of home, a whopping 60% continue to work away from home.
Download this powerpoint slide, add your station logo, and get it in your sales presentation now. AM/FM radio is the soundtrack of the American worker. Those who are still working away from home are power AM/FM radio users. The more people listen, the more likely they are still working away from home.
Click to download: April Local Sales Insights